RICHMOND, Va.--(BUSINESS WIRE)--MeadWestvaco Corporation (NYSE: MWV),
a global leader in packaging and packaging solutions, introduced today
at Luxe Pack Monaco the Emotions of Spray Collection by MWV, an
expanded line of six fragrance pumps, each with unique spray
As the fragrance industry evolves, MWV is focused on enhancing the
consumer experience through the spray. The Emotions of Spray Collection
offers brand owners the opportunity to create a perfect match between
the fragrance and the sprayer, heightening the consumer experience,
increasing brand loyalty and driving repeat purchase intent.
“We view luxury fragrance much like fashion and beauty – each intended
to make the consumer feel confident. But it’s about more than just
feeling good, it’s really about facilitating a transformative state of
mind – moving to the sublime through an emotional connection,” said
Sandy Gregory, fragrance marketing director, MWV
Beauty & Personal Care. “MWV’s consumer insights revealed an
opportunity to enhance that connection through the spray.”
The Emotions of Spray Collection by MWV includes the original Melodie®
pump, Melodie Agile™ and Melodie Forever™, plus three new sprayers
that have distinctive spray characteristics to give brand owners even
more options to tailor the spray to the positioning and personality of
Melodie Pure™ provides a perfect and fine atomization, even for
water-based formulas, avoiding a wet feeling on the skin and enriching
the luxury experience.
Melodie Delicate™ is an infinitely discreet and elegant spray,
producing an ultra-feminine experience with its small, focused spray
that is both soft and quiet.
Maestro Extravagant™ offers an exceptionally voluminous spray
mist that is refreshing and airy, with a long and sustained spray
pattern, providing an exuberant and indulging experience.
At Luxe Pack Monaco, MWV will also be celebrating the 50th
anniversary of its Barcelona facility, MWV’s Center of Excellence for
Fragrance, which manufactures all six sprayers in the Emotions of Spray
Collection. Visitors at Luxe Pack Monaco can meet the MWV team and learn
more about MWV’s fragrance, cosmetics and personal care dispensing
solutions and premium paperboard at booth RD9.
MeadWestvaco Corporation (NYSE: MWV) is a global packaging company
providing innovative solutions to the world’s most admired brands in the
healthcare, beauty and personal care, food , beverage, home and garden,
tobacco, and agricultural industries. The company also produces
specialty chemicals for the automotive, energy, and infrastructure
industries and maximizes the value of its land holdings through forestry
operations, property development and land sales. MWV’s network of 125
facilities and 16,000 employees spans North America, South America,
Europe and Asia. The company has been recognized for financial
performance and environmental stewardship with a place on the Dow Jones
Sustainability World Index every year since 2004. Learn more at mwv.com.
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